What we do
Rethink Works helps organisations adopt AI in ways that people trust and teams actually use.
We believe that most organisations already know AI matters. The harder part is working out where AI genuinely helps, what should stay human, what guardrails are needed, and how to introduce it without creating risk or confusion.
That is where Rethink Works comes in.
We focus on the "messy middle" between AI ambition and operational reality. The point is not to add AI for the sake of it, it is to improve a real workflow, reduce friction, and make the change stick.
What we believe
A lot of AI work can fail for the wrong reasons.
But this not because the model is bad. It's usually because the workflow is unclear, the ownership is vague, or nobody agreed how review should work. Because people were expected to trust a new way of working that they were never properly brought into.
The technology is rarely the hard part. Changing how people work is.
Rethink Works starts with the work itself. We look at where delays, handoff problems, repetitive admin, weak visibility, or avoidable risk sit today. Then we work out whether AI can help, what needs to change around it, and what a sensible first move looks like.
About the founder
Rethink Works was founded by Sanjiv Ranjan, a delivery and transformation practitioner with 25 years of experience making technology change work inside organisations.
He started as a software engineer, in SMEs and start-ups, then moved into programme and transformation leadership. Over the last 15 years at the BBC, he worked across major digital products and change programmes including iPlayer, Sounds, News, and Sport.
More recently, he helped take the BBC's first production generative AI tool into live newsroom use. That meant dealing with workflow, human review, trust, risk, and adoption, not just the model itself.
Having navigated through multiple technology shifts, he understands what real adoption looks like.