Every engagement starts with understanding what's actually happening in your business before anything gets automated.
Every engagement is different, but these stay constant.
AI on top of a broken process is just a faster broken process. We map and fix workflows before we automate anything.
We go to where the work already happens — email, Slack, spreadsheets — rather than asking your team to learn a new tool.
Not every workflow is worth automating. We'll tell you which ones aren't, and why, before you spend time on them.
Each workflow we build keeps running. The longer we work together, the more of your business runs on autopilot.
"AI on top of a broken process is just a faster broken process."
Rethink Works was founded by Sanjiv Ranjan — a delivery and AI transformation practitioner with 25 years' experience, including leading the deployment of the BBC's first production AI tool. Every service we offer starts from the same place: understanding what's actually happening before recommending what to change.
Start with the free assessment. It takes 5 minutes and gives you enough to know whether you're ready for a discovery sprint, a retainer, or just some pointers to get going on your own.